Look Beyond Just The Ordinary Lehenga Choli Online Sale

You might purchase kurtas or skirts on a whim, simply because you liked the way it looked on a mannequin, but when it comes to purchasing something a little more substantial like a lehenga, you will think twice. This is not something you will buy simply because you liked it – this is an outfit that you will consider purchasing only when there is a special occasion because all said and done, a lehenga is special occasion wear; after all, you would not wear an elaborate lehenga to just any party. 

While getting a lehenga is an investment that you need to make with at least a little thought, actually finding the perfect lehenga is the bigger task. Many people head to their local markets and scour through the several stores that offer such clothes and while some might be lucky enough to find something that they really like, most people often find themselves in the situation that they have to make do with what they have in hand. And then there are those rare few, who have access to fashion designers who will create bespoke designer lehengas cholis. 

If you too are in the market, looking for a stunning lehenga choli that accentuates your curves, but hides all your flaws, then you need to find yourself a designer who will understand your requirements, your vision and create something special and unique for you. Unfortunately for you, you don’t know any designers or you have no access to such designers, because you are in Australia or the US, where there are not a lot of Indian designers, who will understand and be able to comprehend the Indian ethos you want in your outfit. 

Welcome to the world of IndiaEmporium, where every fashion dream of yours will come true! Not only is this home to some of the most stunning array of lehengas, but this is one of the only places in the online world, where you can get your own lehenga designed, stitched and delivered to your doorstep. When you come to IndiaEmporium, you actually get to go beyond the traditional lehenga choli online sale that you might find on some of the other websites. 

What is truly wonderful about IndiaEmporium is that you can get a lehenga that is truly unique and truly couture – right from the fabric to the colours, from the design to the work done on it, this will be a lehenga that has been designed just for you. Our team of supremely talented designers and craftsmen will ensure that they understand your vision and take it to fruition. All you have to do is log onto our website and have a leisurely chat with our team, telling them about what it is that you are looking for and within days, they will have created exactly what you had in mind. 

When you first chat with the team, they will ask you questions that will include:

• What kind of outfit you are looking for – The initial seed of the thought needs to come from you – you have to tell us what kind of outfit you see yourself in and once we have the basic idea, we can take it from there. You need to tell us whether you are looking for a modern, minimalistic looking lehenga or do you need something that is incredibly elaborate.    

• What is the occasion – The occasion for which you are getting the outfit designed has a major role to play. Are you heading to a wedding or a engagement, is it your sangeet or are you attending a friend’s wedding. Details like these will help our team make genuine suggestions, related to the fabric, colour palette and also the type of work. And while we will be able to tell you a lot about all the latest lehenga designs, we would most certainly like to work on your vision. 

• What time of the year the occasion is – Although this might sound like a silly question to many, the fact of the matter is that the season will have a role to play in your design. For instance, if you are attending an event in the summers, you will want fabrics that are lighter and allow your skin to breathe; however, during the winters, you will want material that will keep you warm and comfortable, without compromising on style. 

• Where will be the event held – Yet again, this might seem like a question that does not make sense, but the geographical location will also help choose the fabrics and work. For instance, if you are having your wedding in Rajasthan, you will want colours and fabrics that look regal and you will also want work that reflects the royalty of the state. 

• What is your budget – This is perhaps the most important question that will be asked and will have to be answered with care. Your budget will help decide the fabric, the type of work done on your outfit and even the embellishments being used. If you want your lehenga to be really lavish, you will have to be willing to shell out that little bit extra too. However, at IndiaEmporium, we are experts are creating lavish looks, without breaking the bank. 

• What are your measurements – Once you have spoken to our team at length, the all important measurements come into action. Without your proper measurements, there is no way that our team will be able to create an bespoke outfit for you. Our website has a form that allows for easy measuring and by filling out that form, our team should be able to create the perfect outfit for you, with ease. 

• Are there any specifications – We understand that when you are getting an outfit custom-made, you have something very specific in mind. At IndiaEmporium, we specialise in bringing those special elements to life – whether you want a particular colour combination or you want a special coloured stone to be inlaid in your outfit, we can get it done for you. As a matter of fact, our embroiders are so experienced and adept at their craft that even if you give us a picture, we will be able to bring it to life, with threads. 

At IndiaEmporium, we pride ourselves in being in the business of bringing dreams to life on fabric, with threads, stones and beads. No matter what the occasion, no matter how extravagant or simple your vision, we can hand craft a lehenga for you, that we know what you will fall in love with.

Here’s Why Made To Measure Suits Always Trump Readymade Ones

God works in mysterious ways, which is perhaps why he has created each one of us a little differently. Whether you look at a mother and daughter or even two brothers, you will notice a lot of things that are similar, but the chances of them being identical are minimal. As a matter of fact, even identical twins will have something that is a little different from each other. So, when it comes to clothes, there is no way that the same type of clothes will fit everyone – each body is created a little differently from the others. 

There was once a time, when everyone wore only made to measure suits – you would go to your local cloth merchant and choose a fabric that you liked, then you would head to your local tailor and tell them what you wanted. They would have a limited number of designs and you would choose one from them and after perhaps several visits to the tailor, you would finally get your outfit. Chances were that there would be at least some other people who would be wearing suits that would be pretty much the same, but just in a different colour or print. Even today, with mass produced clothes that are sold in most retail stores, you might cross someone, who is wearing exactly what you are wearing! 

However, what made these types of suits ordinary was the fact that there was no precise fitting as well as no diversity in designs. So no matter how exotic the fabric that you had sourced, the end result would often be quite ordinary. That is when the fashion conscious ladies started hunting for better tailors and wanted something more from their custom made suits. Fortunately, with the onset of the online world, things started becoming a lot better and now international fashion trends were available to people in all corners of the world. 

Heading the online fashion revolution is IndiaEmporium – home to some of the best national and international trends; if you have seen it on a fashion channel or magazine, chances are that you will find it here. While there are those who will say that this is yet another fashion portal, where you can find all the latest kurtas, kurtis and tops, IndiaEmporium goes way beyond, because this is one of the only websites, where you can not only find the latest trends, but also get clothes designed as per your specific  requirements. 

When you are looking for custom tailored suits online, you need to come directly to IndiaEmporium, because this is where you will find everything you need for the best suit – from the perfect fabrics to designers who understand fashion and what works with which body type. No matter what kind of design you want and no matter what type of embroidery work you want done it, it will all be possible at IndiaEmporium. 

Perhaps the biggest benefit of choosing to get your suit customised at IndiaEmporium is the fact that you can actually get your vision brought to life. If you have something in your imagination, the team at IndiaEmporium will be able to create it in reality – all you have to do is have a detailed chat with the design team and make them see your vision. Whether you have a colour in mind or something you saw in a magazine caught your attention, the team at IndiaEmporium will be able to bring it life. 

At IndiaEmporium, we offer you the widest range of ready to stitch and semi-stitched suits and with these in hand, you have all the opportunity in the world to create an outfit that is not only stunning, but also completely unique. With our team of expert designers and tailors, you can have a salwar suit or an anarkali, a short kurta with a sharara or something that you have conjured up in your own mind. You can have access to the widest plethora of custom suits online, only at IndiaEmporium! 

When you first chat with our team, they will ask you a range of questions, each of which will allow them to guide you better. For instance, they will first and foremost ask you if you have already chosen a fabric or material from the vast collection offered at IndiaEmporium – if you have, then they will help you choose the perfect design for it. In case you are yet to choose the right fabric for yourself, our team will be more than ready to help you out. After understanding what type of look you are after and what the occasion is, they will be able to assist you in choosing the perfect outfit. In order to ensure that you choose the best option, our team will also ask you details such as what time of year or where in the world the occasion might be, where you intend to wear this outfit. While these questions might sound odd, there is actually a logic behind every question being asked – the time of the year will help determine the climatic conditions as will the geographical location. With this information, our team will advice you on the type of fabrics you should opt and what colours will work best. 

Once your material has been chosen, our team will ask you to fill in a form which will have your measurements and based on your body type as well as the occasion, our team will offer you a range of stitching options, right from the simple salwar suit to the more elaborate anarkalis. And because our team will have your exact measurements with them, they will be able to make sure that your custom made suits are truly customised. This means that if you have a particular type of sleeve in mind or want some work done on the back, we can get it done for you. Even if you want some additional embroidery or work done on your suits, we can get it done, because we have access to some of the finest 

Every step of the way, we will keep you posted, because we will send pictures of your outfit is shaping up. And once your outfit is ready, we will pack it carefully and ship it to your address, no matter where it is! 

For us, our triumph lies in the happiness and sheer joy that our customers show when they get suits that they have chosen and it has been customised to their exact requirements. And when the outfit fits them perfectly, it is a feeling of absolute satisfaction. So, if you are looking for a suit that has been customised just for you, come to IndiaEmporium! 

Let The Festival Of Colours Brings New Colours To Your Wardrobe Too

When the month of March arrives, Indians all over the world are in the mood for celebration – they know that the winters are almost over and the festival of Holi marks just that. With the arrival of Holi, people are all set to pack away all their winter clothes and welcome spring with open hands. This is one of the reasons why several people look for special Holi shopping offers because they see this as an opportunity to revamp and refresh their wardrobe. 

For those who are fashion forward and for those who are a little behind when it comes to fashion matters, IndiaEmporium is the place to be. This is where you can come for all your fashion related needs and then something a little more! From clothes to accessories, there is so much on offer at IndiaEmporium, that even the most discerning fashion followers will find more than one thing that will capture their attention. IndiaEmporium is home to the latest fashion trends; this is where you can get your dreams designed and right now, it is also the place where you can find some of the best Holi 2019 offers too. 

Enter the IndiaEmporium website and you will find everything you want – whether you are looking for something simple and classy that you can wear for the Holi party at your society or you want something that is extremely snazzy for a high-end office event, you are sure to find it here. As a matter of fact, IndiaEmporium is one of the only places where you can get your dress designed online and have it delivered to your doorstep. All you have to do is talk to our design team, tell them what kind of outfit it is that you are looking for and with their creative inputs, the outfit that you might have only imagined will come to life, in front of your eyes. With IndiaEmporium’s Holi special offers, you should be able to get the outfit that you love, at prices that will make you fall in love with the outfit, all the more. 

If you are wondering how you should dress up for this Holi, then you need to definitely visit IndiaEmporium, because here you will find all the types of outfits that you could imagine. Whether you are looking for that simple white suit or something a little more stylish, you will find it here. This Holi, why not choose to give your style a little bit of edge – team a pair of hot pants or shorts with a bright coloured t-shirt or even a button-down shirt. Make sure that you choose cotton, because most other materials will cling to your body, once wet, giving you an awkward look. With cotton, your skin will be able to breathe better and you will be able to enjoy. With IndiaEmporium’s Holi deals, you should be able to find the perfect combinations and rock the Holi party. 

Then there is the evergreen white salwar suit, which works not only for every body type, but also every age group. You can of course choose to experiment with the type of salwar suit you want – you can go with a white anarkali or you could choose a short kurta, teamed with a Patiala salwar. You can also choose to play around with colours by teaming a white kurta with a coloured bottom and dupatta. IndiaEmporium’s Holi offers will allow you to shop to your heart’s content, without having to break into your savings. 

If you want to create a slightly more relaxed look, you could always team a white kurta with an old pair of jeans. Throw in a tie-dye scarf or dupatta with it and you would have created a cute look. Alternately, you can tie the same scarf around your head, not only creating a funky look, but also protecting your hair from the colour damage. For those who do not like being in ethnic wear, there is also the option of wearing a long or short white dress, ideally in cotton. In order to give it the slightly Indian touch, you could wear some ethnic accessories such as jhumkas or bangles. At our Holi sale, you should be able to find a range of ethnic accessories, which you can use not only for Holi, but also on several other occasions. 

Now, if you are planning on attending a Holi party, where no colours, but only flowers will be used, you can go a little more stylish – why not opt for a white or off-white saree, that you can team with a brightly coloured or printed blouse. Make sure that you have some flowers in your hair and that you match the outfit with the right type of accessories. Ultimately, it doesn’t matter what type of outfit you are planning to wear, just make sure that you opt for something that you can spend a long time in and are comfortable. With IndiaEmporium’s Holi discounts, you can be sure that shopping will be fun and that you will most certainly be the centre of all attention, no matter where you go! 

Here’s Why You Should Design Your Own Clothes Virtually

You might not be a fashion designer, you might not be someone who understands how fabrics need to be matched with seasons or occasions. You might not know much about how certain types of embroidery work best with certain types of fabrics and you might not know much about how to choose from a plethora of wedding bridal lehengas. However, when you come to IndiaEmporium, you can be sure that you can walk out with the best outfits, no matter what your fashion knowledge. 

One of the main reasons why IndiaEmporium has become so popular is that it allows even those who know very little about fashion to look fashionable, every time. IndiaEmporium has not only simplified fashion, it has also brought the latest trends to every corner of the world. No matter which part of the world you are in, you can get your hands on these trends, because IndiaEmporium ships to almost every corner of the globe. 

Let’s say you are someone who knows little about fashion, but want custom made outfits, then IndiaEmporium is the place for you to come to. They have the most incredible design team, who will understand what it is that you are looking for, and then create the exact replica of what you had imagined. Although, for those who are not fashion forward, all this might seen incredibly complicated, but in reality, things could not be simpler. When you come to IndiaEmporium, you can browse through the truly incredible range of clothes and accessories they offer and you can choose something you like. However, if you are not completely satisfied with one outfit, but would want a little something from three or four outfits, you can get that done that too. 

I was someone who was apprehensive too, when my best friend told me that you could design your own clothes virtually at IndiaEmporium, but seeing her confidence, I decided to give it a try. I went to the website and was actually stunned at the range they had on offer – from simple kurtas that you can wear on a daily basis to outfits that I had seen on the red carpet, being worn by celebrities; there was simply so much to choose from. However, I really wanted to test their design team – so I told that I wanted an outfit that would be perfect for me, for my sister’s upcoming wedding. 

The kind of questions the designer asked me gave me immense confidence, because they were all the right kinds of questions. From asking me where the wedding was going to take place to the date, they asked me almost everything that I could imagine and more. By asking me the location, which was Udaipur in Rajasthan, they were able to suggest royal and regal looking colours such as purple and deep shades of red. When they asked me the date, which was the beginning of April, they suggested that I stick to lighter fabrics, as the heat tends to get out of hand in places like Rajasthan. 

They asked me to send in my measurements, using which they were able to gauge my problem areas and went on to suggest silhouettes that would mask all those areas, making me look slimmer and prettier. Normally, when you are looking for custom dresses online, you will not find a lot in exact accordance to what you need – you might find the colour you want, but it might not be the fabric you want, or you could find the type of dress that you wanted, but it might not have the type of work you fancy. However, at IndiaEmporium, all this is made possible by a team of incredibly talented designers, tailors and craftspeople. 

Once all our discussions were over, the people at IndiaEmporium sent over a sketch of what my dress would look like and just that sketch was enough to make me fall head over in heels. Over the next several days, almost every other day, I would have an email from them, which would have some new step of our my outfit creation – so if one day there was a swatch of embroidery work, another day it would be the dress being created on a mannequin. I have to tell you, IndiaEmporium changed my perception of custom women's clothing altogether and I was thoroughly impressed at how professional and talented the team was. 

In less than a month, I received an email that my outfit was ready and would be shipped to me soon and true to their word, within a few days this big package arrived at my door. Packed inside it, with utmost care, was this stunning lehenga, which fit me like a dream and took the breath away of quite a few people, at my sister’s wedding, including my husband! You have no idea how many people asked me where I got my outfit from, and all I had to tell them was when they too wanted custom tailored ethnic wear or even something modern and snazzy, the only place they needed to go to was IndiaEmporium! 

Finding Special Occasion Dresses In Australia Was Never This Easy

Even though I am someone who was born in Australia, I have always identified myself as an Indian first and then an Australian. I mean, even though on paper and all the legal documents, I am an Australian citizen, my family is from India and no matter what anyone says I have an Indian ethos. I love everything Indian – whether its food, movies, music or even clothes and although I do wear Western outfits most of the time, I just look for opportunities where I can flaunt my Indian occasion dresses.

I have friends who are absolutely in love with the clothes I wear and are often asking me where I find such stunning clothes. Whether it’s a saree that I drape around my reasonably in-shape body or the floor length anarkalis that I wear to rock college events, there is definitely something for my friends to gape at, every time I decide to dress up. There is truly something incredible about the Indian fashion scene today – there is so much going on in terms of fabrics being used and the designs being brought to life with them. Innumerable talented designers in India are using modern fabrics and methods to meld ancient techniques of embroidery and other needle crafts to bring to life outfits that are no ordinary events dresses. 

For the longest time, my mother or her sister would pick out clothes for me and my cousins on their trips to India, but that all stopped the day I found out about this incredible website called IndiaEmporium. This place was an oasis for me, because not only could I find the most extensive range of all the latest fashions in India, I could get it all shipped to my doorstep, right here in Melbourne! Every time, I am on IndiaEmporium, I feel like I am in the most exclusive boutique, because not only do they have the best festival outfits, but also the most adorable clothes for regular wear. And what is truly wonderful about IndiaEmporium is the fact that just in case you are not able to find something that you love, you could even get it designed. 

The true calibre of the design team at IndiaEmporium came to the forefront the day I set them a task – I needed an outfit that went above and beyond traditional festival clothing, because this was an outfit that I wanted to gift my cousin for her very first Diwali after getting married. She was planning to wear one of those sarees that had been a part of her wedding trousseau that she had never worn. While the saree was a stunning Kancheepuram one, I wanted her to have something that would make her stand apart in the crowd of Indians residing in Melbourne. I wanted her to look like the new bride and the stunner that she is and I wanted everyone to sit up and pay attention to how gorgeous she is and for that she needed a little more than the typical special occasion dresses for weddings.

So, I had a chat with the designers at IndiaEmporium and told them about the importance of the occasion and they immediately started sharing the latest trends in India. I fell in love with a lehenga saree design that they showed me and I knew that this was what I wanted to have created for my darling cousin. I started exploring options in terms of fabrics and colour combinations. With a lot of inputs from the designers, I finalised a combination of satin and net for the fabrics and we decided to go with multiple shades of blue. I decided that I wanted very delicate embroidery and the design team suggested that because we were going with a blue colour palette, silver and pearls would go very well. 

Within a day, they had sent me a sketch of what the outfit would look like – it looked so stunning that I decided to get something similar designed for myself too, albeit a little later – after all, I would not want to steal the spotlight from my sister. I okayed the design and during the next few days, I was constantly getting updates from the design team at IndiaEmporium, showing me how the outfit was progressing. I was getting pictures of how the silhouette of the outfit was coming and even swatches of the embroidery and pearl work. And before I could believe it, I received an email telling me that the outfit was ready and would be shipped to me soon. 

My mom has been looking for special occasion dresses in Australia for the longest time, but when she saw the outfit that I had gifted my sister, I have to tell you, she was supremely impressed with me. And as for my sister, she dazzled in that couture outfit, just as I had predicted!

This Dussehra Bring Your Wardrobe Alive!

Most people in India, and even Indians living in other parts of the world, have grown up listening to stories that have been told to them by their grandmothers and grandfathers. They were always treasure troves of stories of kings, queens, demons and gods, and while many of them were nothing more than stories, there were some which took their roots from reality or what we would prefer to call mythology.

One such story that has been passed down through the generations is that of Lord Rama and the demon king of Lanka, Ravana. What seemed like a fairy tale, of the righteous prince marrying the beautiful princess and her being kidnapped by the evil villain, was actually more than that. This was a battle between good and bad, where the bad always loses, even though the bad was more powerful and intelligent. The day of Dussehra is the celebration of the victory of good over evil and till date, it is celebrated with fervour and devotion. Dussehra is also the last day of the Navratri, which is why it is the day when everyone dresses up to the nines.

There are several people who see this as an opportunity to rejuvenate their wardrobe and pick up something new that they can wear for the pooja at Dussehra. Days before Dussehra, arrives, several people will start walking around the local markets, trying to find something that will look good on them and something that is totally unique. However, the problem is that when you go out into the markets, you will find pretty much the same things in all the stores. You will find different colour combinations of the same outfit and chances are that you and someone else in a crowd might be dressed in exactly the same outfit.

If you want to avoid a situation as embarrassing as that, then it would be wise that you shop from some place, where you can be sure that whatever you pick up will be unique and that only you will be wearing that. For such options, the best place to shop is IndiaEmporium, where you can not only find the latest fashion trends, but also designs that are created exclusively for the festive season. This means that when you are on the website, looking for something that you can wear on Dashami or Dussehra, you can be sure that you will find that exact outfit that will capture your attention.

What is great about IndiaEmporium is that there is an incredibly extensive range of clothes to choose from – whether you want simple kurtas and kurtis that you can team with leggings or Patiala salwars, or you want elaborate Anarkalis that will sweep the floor as you walk along. If you want a saree that will make you stand apart in a crowd or you want a gown that will make you look completely different, you will be able to find them all at IndiaEmporium.

IndiaEmporium stands apart from several other online shopping portals in the fact that this is the one place where you will find clothes as well accessories for not only women, but also men and children. On this website, you will be able to shop for the entire family, without moving an inch out of the comfort of your home or office. As a matter of fact, you can even shop when you are on the move, traveling in a car or bus!

However what is truly great about IndiaEmporium is the fact that this is perhaps the only website that will offer you customisation services. This means that just in case, you are unable to find the exact outfit, at IndiaEmporium, you can actually get your own outfit created. The website has a team of creative minds, which includes designers, tailors and embroidery experts, who will work to bringing your vision to life. You can have a chat with the team, who will get an idea of what it is that you are looking for and then help you bring that thought into the real world. You can tell them about what kind of outfit you are looking for, what occasion you want this outfit for and so on. The designer will ask you for details such as what colour combination you want, what fabric you are looking for and what kind of embroidery or work you want on the outfit. Given the expertise and experience of the design team, they will be able to suggest the best options for you, in terms of fabric and what work the fabric will be able to support. Within a matter of days, your outfit will be brought to life and dispatched to you, no matter where you are.

And when you are done shopping, remember to use the Coupon Code - Navratra9, because by using this code, you can not only enjoy a Flat 15% discount on your shopping, but also a gorgeous handmade bag, that you can flaunt this festive season.

Celebrate Navratri This Year In The Garb Of The Diva That You Truly Are!

As soon as September ends, there is a festive fragrance in the air – Navratri is about to start, bringing with it nine days of religion and traditional revelry, ending with Dussehra and as soon as that is over, Diwali arrives with its lights and festivities. This is also the season for weddings, because for most people, all over India, this time of the year is extremely auspicious. And when the festive and wedding seasons arrive, there is also the need to shop, because everyone wants to look their best at such times. For many people, Diwali or a wedding is also the time, when they refresh their wardrobes. 

Navratri, or nine days, are dedicated to the goddesses who are revered in India and although these are all supposed to be the various forms of goddess Durga, each day is devoted to a different form. The nine days will also vary from one part of the country to another – so Navratri celebrations will differ in the northern states of India, from the way it would be celebrated in the southern part of India. And in the western part of India, especially, West Bengal, this is the time for the greatest celebrations of the year. 

Because this is a time, when you are constantly going to be in crowds and amongst people, you will want to look your best and that means that you need clothes that will bring you the attention you deserve. Family occasions mean that you will end up meeting the same people again, and this also means that this is not the place to repeat clothes that you might have used last year. However, the holiday season is also that time of the year, when the markets are jam packed with people and shopping in traditional stores is more of a nightmare than a joy. 

We live in a world where the internet has made our lives so much easier – from provisions to vegetables, from electronics to beauty products, there is little that you cannot order online. Clothes are no different and with online shopping portals such as IndiaEmporium, shopping for even festive clothes becomes easy and convenient. IndiaEmporium offers to you one of the largest festive collections this season and its not just for the ladies, because there is so much to choose from for men as well as children.  

This festive season, IndiaEmporium brings a wide range of sarees, suits, lehengas and gowns for the discerning fashionista. No matter what colour you are looking for or what material you have your set on, chances are that you will find them all here. This is where your dreams come alive, because even if you are not able to find what you are looking for, you will be able to get it designed and created exclusively. 

What makes IndiaEmporium stand apart in a world of fashion portals is the fact that this is one of the only places that offers customisation and made to order services. This is one of the only fashion portals, where you can get your own outfit designed and created – so, you will get to choose what kind of outfit you want (whether it’s a saree, Anarkali or lehenga), you get to choose the fabric and the colour combination and you get to decide what kind of work you want done on it. So, from start to finish, it will be an outfit that you envisioned! Of course, a team of talented designers will be there to guide you and help you make the right choices, but the final decisions will all be in your hands. Once you have finalised all the details on your outfit, the designers will work in tandem with extremely experienced and talented tailors, who will bring this design to life. 

Even the fashion-conscious man will not be able to resist all that is offer on the website this season – from kurtas to fusion suits, from sherwanis to bandhgala jackets, there is simply so much to choose from. This will truly be your one stop shop, because not only are there clothes, but also ethnic footwear such as mojris on offer. And how could anyone forget the little ones, because this is also the time to celebrate for them, which is why they need to look stylish, without having to compromise on comfort. IndiaEmporium has a huge range of designer clothes for the princes and princesses, including lehengas, suits and gowns for girls and kurtas, sherwanis and suits for the boys. 

While you will find clothes that will steal your heart away at IndiaEmporium, you will also find this the season to be extra happy, because there are incredible offers to be availed. Once you are done shopping, remember to add the Coupon Code - Navratra9 and not only will you get a Flat 15% OFF on your purchase, you will also receive a stunning handmade bag, which you can use this festive season.  

Why Hand Embroidery Has Stood The Test Of Time

I am someone who travels all over the world, in my capacity of a fashion blogger – I get to see first-hand how the fashion world is changing and evolving and what are the new trends that are emerging. I see new designers bringing about new ideas and designs to the forefront, and then I also see the big established fashion houses trying to better what they have already created. But the one thing that I always notice is that some trends always tend to linger around, and no matter what the dissidents might say, there are certain trends that are here to stay. Embroidery happens to be one of them – while there are those who would say that embroidery is old fashioned, those in the fashion know-how will tell you that this intricate hand work will be around for a really long time.

In order to understand why embroidery is still so loved in the fashion world, I tried to trace to history of this ancient craft. What surprised me the most is that the origins of embroidery can be traced all the way back to 30,000BC, because during archaeological excavations, several clothes, including footwear and hats were found, which had heavy embroidery done on them. Similarly, I read articles about how during an excavation in Siberia, shells were found with embroidery on them and these were dated to around 5000 BC. Pictures from ancient China depicted embroidery that was done using silk thread and precious stones. However, the embroidery in the manner that we recognise it in today, evolved in the Middle East and perhaps China and what had probably started as a decorative method to join animal hides, eventually evolved into something incredibly artistic. There are several evidences that show people from the past wearing clothes and accessories that had been embroidered. 

Hand embroidery design graduated to the next level during the 1100s when beads and pearls were used and started to spread all over Europe. Eventually, bead and pearl embroidery as well as intricate designs became common place. As a matter of fact, the elaboration on the embroidery became a symbol of opulence and several cultures including those in Persia, India, China and the Byzantium empires, embroidery had arrived. Embroidery thrived in India and the Indian sub-continent and several variations of the form emerged – from those which used cotton thread to those which used silk, from pearl and precious stones being used to mirror work. 

With the change in times, embroidery saw a dip – people no longer considered embroidery as stylish. In the Indian sub-continent, embroidery was deigned as something traditional and was used only for outfits that would be used for traditional occasions. However, the arts continued to flourish in certain areas – such as phulkari in Punjab and chikan in Lucknow. While these works were still recognised in these regions, the takers for these intricate arts were dwindling. 

The renaissance for embroidery arrived a few decades when maverick designers from not only India, but around the world started recognising what an intricate art embroidery is and how it can be used even on the most modern of outfits. Very soon, embroidery was making a comeback on the international fashion scene and all of a sudden, more and more people were looking for hand embroidery designs for lehenga online and asking their local tailors whether they could get it done. 

These days, everything from sarees to jeans are being embroidered and people are embracing embroidery with open hands and hearts. Recently, I was asked to do a piece on Indian brides and how they were looking for methods by which they could stay modern, yet have a touch with the traditional. For this piece, I spoke to several brides to be as well as recent brides from all over India and I even got to chat with a few brides who were born and brought up outside India, but were still going for the ‘big fat Indian wedding’. Each of these brides was different – while some were entrepreneurs others were working for multinationals, there were those who had just completed their studies and there were some who were specialised professionals. 

However, what was common to all these brides was the fact that all of them wanted to look like the traditional Indian bride on their special day. Several of them spoke about how they had been researching lehenga embroidery work online and were trying to zero in on the perfect design for their wedding lehenga. There were those who had been spending hours with their designers, trying to work out the ideal pattern for their wedding attire. I even spoke to one bride, who actually travelled to several small towns and villages to understand the intricacy of the work she had imagined. She even had photographs to detail her travels and how she had captured the embroidery being done. With the help of these photos, she had been able to have her dream outfit created with exactly the type of embroidery she had envisioned.

There are also several people who are now looking at handwork lehenga online, because they are realising that some arts, such as embroidery, are truly timeless and will always look special. What is heartening to see is that modern day designers have transformed the once ancient art into something a lot more contemporary and a growing number of people are now recognising how wonderful the world of embroidery is. 

The Joys Of Made To Order Outfits!

I am not a fashion designer, although my daydreams are mostly about fashion and clothes and accessories. Even though I am not trained in fashion design, I am someone who would like to think that I know a lot about what works and what doesn’t. I mean, one looks at someone and I can tell whether the outfit they are wearing is right for them, whether they have accessorised it properly and of course, how the ensemble could have been made to look better. I had always wanted to create my own outfit, and while I spent a lot of time playing around with small design ideas with my local tailor, I knew that none of them were at the same level as truly designer wear.

And then came that time – the time I had been waiting for! My brother was getting married! Although I was aware of the fact that it was his wedding and that he would be the centre of attention, I knew that I would get a fair share too. A little voice inside my head was telling “create your own costume” and I was sure that this was the time for me to shine. However, another thing that was lingering in my mind was how much of a dent I could put in my savings. If I even ventured near those big designers or boutiques, I would probably have to be happy with just one outfit, but because this was my own brother’s wedding, I had to look good for every event. That meant that I needed a total of four outfits – one for the engagement, one for the sangeet, one for the actual wedding and of course, one for the reception.

This was the time for me to get truly creative and not only get outfits that were befitting the sister of the groom, but also pocket-friendly. Now, I had three options – one was to sit down with my local tailor and use material that I could find in the local markets to create something that vaguely resembles what you can see in a fashion magazine. The second was to walk in and out of several stores and boutiques, trying to find the outfit that I would want to wear. And then the third choice was the internet – which is the one I was most sceptical about, because how do you know what you are getting, without seeing it first.

I decided to be brave and get at least one customized outfit online – luckily for me, I had plenty of time before the engagement and of course between then engagement and the wedding. This meant that even if something did go wrong, I would have time to find another outfit. I decided to head straight to India Emporium, because I had heard some good things about them. When I first went to the website and found out that they offered the services of a professional fashion designer I was pleasantly surprised. What surprised me even more was the fact that the first consultation was absolutely free of cost! A quick chat with her and she had a pretty good idea of what I had in my mind – within a few hours, she had emailed me a sketch of the outfit – a stunning anarkali. With my photo and measurements in hand, she helped me choose the right colours and the embroidery. You will not believe it, within three days, she sent me a swatch of the embroidery, asking me whether I was ok with it or not. Every step of the way, the designer kept me posted and before I knew it, my made to orderoutfit was ready and delivered to my doorstep.

On the day of my brother’s engagement, I can’t tell you the number of complements I received on how wonderful my outfit looked and I couldn’t believe how well it fitted me! The outfit was a dream come true on so many levels – one, I had gotten an outfit that was really designer, two, it was couture because this outfit had been designed exclusively for me, three, it fit me so well and finally, it had not burnt a hole in my pocket. Now, I was absolutely sure that I was going to get all my outfits for the wedding made through India Emporium.

Over the next few weeks, I was constantly in touch with the design team at India Emporium, and well before the wedding festivities started, my entire wardrobe had reached me. I had customized ethnic wear, unique and designed especially for me, for each event. For the sangeet, I had a lovely flowy lehenga with a long tunic like top in dark pink, and I was able to dance the night away in it. At the wedding, I had a designer saree in pale gold – a net saree with embroidery all over the pallu and the base. The tints of dark blue in the embroidery went so well with the dark blue sapphire jewellery I had borrowed from my mother! And then for the reception, my design team at India Emporium had this stunning teal gown with silver embroidery. The silk used for the gown made sure that it looked almost ethereal and the fit was incredible.

Shopping with India Emporium made me realise that shopping online has evolved so much – gone are the days, when you just had a few outfits and you had to choose from them. Today, you can have your outfit designed, created with care and then delivered to your doorstep!