The festival of colours is just around the corner and while the excitement grows, it is that time of the year again – the India Emporium Holi sale 2018 is here! Gone are the days, when you would want to wear something that was old and ready to be discarded for Holi, because you would just throw it away after playing with colours. Today, Holi is another festival where people want to dress up and look their best, because after all, who would want to be photographed in old clothes!
If you look at ancient Indian scriptures, you will find several stories associated with Holi – there is the tale of Hiranyakashyap and his son Prahlad. The king’s sister sitting in the burning pyre with young Prahlad had intended to kill the young Vishnu devout, but ending up dying herself, while young Prahlad escaped unhurt. There are also legends relating to Dhundhi, an ogress who had an immortality like blessing; the only way she could be killed was by boys who were acting crazy. This is one of the reasons why a little bit of unruly behaviour is considered fine on Holi. And then of course, there is the ‘ras leela’ of Lord Krishna, who would play Holi on the banks of Yamuna.
Today, Holi is more about the fun aspect – people want to play with colours and water, have fun with friends, dance and ensure that they look great all the time! And to look great they need to have the best Holi festival outfit and when you are looking for the best outfits, India Emporium is the place to be. This is where you will find clothes and accessories that are not only exclusive but also truly exquisite. Whether you are looking for something simple or something extremely elaborate, chances are that you will find exactly what you are looking for at India Emporium.
Let’s say you want something that is simple that you can wear while you are playing with colours, then you can look at cotton kurtas or kurtis in pastel shades, which will not only be comfortable, but also great for you to move around in. Choose something in a lighter shade, because that will allow you to see all the colours that are being splashed around. Alternately, if you want something a little trendier, you could look at darker colours, which will most certainly allow you to stand out in the crowd.
What is truly wonderful about India Emporium is that even men will be able to find something beyond the Holi festival traditional clothing. While most men choose to wear simple cotton kurta-pajamas for Holi, the collections at India Emporium, allow you to dress up a lot more stylishly. Choose from fusion wear, which will look great for a high end Holi party or team a patterned kurta that you could pair even with jeans, for your local Holi party.
These days, there are several people who are preferring for a more serene version of Holi – where no colours are used, only flower petals are thrown at each other. In case that is the type of party you are heading to, then you can afford to dress up, and for that you can consider the more exclusive range of festival clothing offered by India Emporium. And with the Holi discount coupons online on the India Emporium website, you will be able to shop to your heart’s content.
This is also a great time for you to change up your wardrobe because at India Emporium, brand new collections are in and we invite you to check them out and stock up your wardrobe for the summers. With the best IndiaEmporium Holi deal waiting for you, there is no reason why you should not start shopping right now!