Thursday, 31 May 2018

Going Beyond The Traditional Indian Men’s Clothing

Whenever someone tells me that fashion is only for women, I get seriously irritated – I mean, just because I am a man, does it mean that I am not concerned about how I look, when I step out. I am a modern man, and I have no qualms in being called a metrosexual, because I do spend a reasonable amount of time, in making sure that I look good. So obviously, when my best friend’s wedding came knocking, I knew that there was quite a bit of shopping in my near future.

What surprised me was that when I asked for what were the latest wedding dresses for men at my local market stores, most of them looked up at me in surprise. Normally, it is women who walk in and out of stores that offer wedding clothes, but it is rarely that men walk into such stores asking for clothes for a special occasion; which would probably explain why these store owners looked a little bewildered. However, when you wander into slightly more upmarket and posh areas, the stores there are a little more equipped to help the modern, fashion-forward man like me.

  
I realised that my local market would not be able to cater to the kind of fashion tastes that I have developed in the past few years and I knew, without a doubt, that I needed to venture a little further out. So, I decided to head to the more upmarket areas of my city, venturing into the stores of renowned designers. Not only was I pleasantly surprised to see so many modern takes on traditional Indian men’s clothingWhile there were the traditional and typical sherwanis and kurtas on display, there were also so many fusion outfits – so a formal looking jacket, which could be teamed with a pair of Jodhpuri pants or a really snazzy kurta could be teamed with a pair of a really well-tailored pair of pants.

I decided that the best way to go was to grab my friends, including my best friend, the groom to be (henceforth to be addressed as GTB), and head to one of the superstores, which have all the major brands, including the famous designers. I mean, if I needed to shop for my friend’s wedding, wouldn’t he have to shop too; after all, it was his wedding. As we headed to this fashion superstore, I got talking to the GTB about all the events that would be held before the wedding, and pretty soon I realised that this was going to be one of those typical big fat Indian weddings, with a mehndi, a sangeet, which would also be the cocktail party, the actual wedding and a reception post that. A quick mental calculation and I knew that I needed about four outfits and so would my three other friends and of course, the GTB and I knew that each one would have to be different from the other.


Now, I have to tell you, outfits that would be considered under the umbrella of Indo western for men in 2018 has changed drastically, and there are so many more options now, as opposed to what would have been the case a few years back. At this fashion superstore, we were in for a treat – it was like walking into a winter wonderland. I mean, I am no diva types, but I do like being well dressed and more importantly, aptly dressed for the occasion at all times!

During our conversation, we had decided to keep the outfits really light and summery for the mehndi, because one it was going to be during the day and two, you really don’t want to be dressed up too much in the summers. While my friends and I decided to stick to plain pastel shaded kurtas, which we could team up with either pajamas or jeans, the GTB choose a khadi silk kurta with embroidery and a little bit of embellishment. The sangeet/cocktail party was going to be a glamourous affair, which is why we choose to go with silk kurtas and Jodhpuri pants. Our GTB choose to team a plain silk kurta with a heavily embellished Nehru jacket.


And then it was time to pick out the most important outfit, mainly for the GTB – the outfit he would wear for his wedding. What surprised me was that my best friend was planning to stick to his roots for the wedding day – being a south Indian he was planning to wear the traditional off white shirt and veshti for the wedding. And while I was all for his honouring his traditions, I knew that me and my other friends needed something to wear. Fortunately for us, while looking through the selections of men’s Indian outfits for weddingswe came across some simpler looking sherwanis, which we knew would be perfect for us. What was truly wonderful was that we were able to get our hands on exactly the same design of the sherwani, just in different colours, making it the perfect choice for us ‘groomsmen’!

And finally, the reception – the GTB had decided that he wanted to stick to a well tailored suit for the occasion and we decided to follow ‘suit’ (pun intended!), because it seemed like the most sensible choice. However, while he chose to go completely formal with the bowtie and all, we decided to keep it cool and opted for open collared shirts, along with the dinner jackets.

What was truly wonderful was that we were able to do all our shopping from just one place, where we not only got all our outfits, but also enjoyed some truly great discounts. Didn’t I tell you where this ‘fashion superstore’ was located? Just pick up your laptop and type in www.indiaemporium.com and you are there!

Eid Comes Early For The Fashion Conscious


Eid – a time for happiness, celebration and being with the people you love; however, this is also a time when you are reflecting on your own life, how you are treating the people around you and of course, if you are helping the people around you. Eid is also a time to dress up every evening, because when you break your fast, you are doing so with other people and you will want to look nice. And in case you are lucky enough to go out every day after the fast is broken, you will most certainly need a wardrobe that matches your personality.

If you are one of the people, who want to be decked up every day, but do not have the time to actually step out and do the shopping, then you need to find an online website, which will handle this task for you. India Emporium is the only fashion destination that you will ever need, because no matter what kind of outfit you are looking for, we are sure that you will find it here. Whether you want something simple or something truly elaborate, whether you want something you saw your favourite celebrity wearing or you want something that no one else has ever seen before; we are the people for you!

This Eid, let India Emporium be your fashion consultant and stylist!

Our virtual aisles are home to some of the most stunning and uniquely created outfits, ranging from kurtis that you can mix and match to elaborate lehengas that will catch the attention of even the pickiest bride. Whether you are someone who likes to dress up simply or are someone who likes to be the cynosure of all eyes, we are the people for you. If your style statement is simple, then you can look at our salwar kameez or anarkali collection, which will offer you several choices. For the traditional Indian woman, there could be no better choice than the saree and at India Emporium, we offer the widest range – from traditional handlooms to designer sarees, we are certain that you will find more than one that will win your heart.

And just in case, nothing catches your attention, we offer you our exclusive designing services – enjoy a consultation with our team of designers and tell them what you are imagining in your mind. Our team will create a basic design for your approval and once the design is final, we will create your couture outfit and have it delivered to your doorstep.

Because Eid is a time for celebration, we suggest that you opt for bright colours and vibrant patterns. Look for colours that work well with your skin tone, but colours such as blue, purple, lighter shades of red and green tend to work with almost all skin tones. However, slightly older ladies might not want very dark shades, for which we offer outfits in almost every pastel shade imaginable. We offer a range of outfits in light shades, which have splashes of darker colours, by means of floral motifs or prints.

An outfit is complete only when you the right accessories with it and at India Emporium, we also offer you a wide range of accessories, including jewellery, ethnic footwear and bags. Browse our website and shop till you have the complete look in the bag!

And because Eid is just around the corner, we have the perfect incentive for you to shop – we offer you incredible discount coupons, which are valid on the entire site. Enjoy up to 40% off on the entire site and also an additional 20%! Simply used the coupon code EID20 at checkout! Place your order today and we will make sure that it reaches you by Eid, so that you can dress up and flaunt the latest in the world of fashion, brought to you, directly from the fashion destination – India Emporium.

Thursday, 8 March 2018

Shop Till You Drop This Women’s Day!

Ask any woman, what her favourite thing to do is and chances are that she will say shopping. There might be only a rare few women, who will every say no to shopping, and for most women, the minute they hear ‘sale’, they are ready! As a matter of fact, even the women who claim that they are not overly fond of shopping will be more than ready to shop, when they hear words such as ‘discounts’ and ‘free’. 



This Women’s Day, India Emporium offers you more than one reason to shop – not only are we bringing to you the most massive collections, but also incredible discounts and to top it all, you can have your entire shopping shipped to your doorstep, free of cost! Look through our virtual aisles where we are having a clearance sale on numerous stunning outfits. Use coupon code ‘SALE40’ and get not just 40% off, but also free shipping!
Whether you have a party at your office or the ladies of your society are planning to celebrate Women’s Day together, you need to have an outfit to flaunt your grace and feminine side. Why not choose a stunning anarkali from India Emporium, and dance the night away with your besties! Use coupon code A10 and enjoy 10% off on all anarkalis as well as free shipping. 

There are some occasions for which you just need to have a saree, and luckily for you, India Emporium has the most extensive and stunning collection of sarees. This Women’s Day, indulge in some saree shopping – choose from silks, chiffons, georgettes and cottons and remember to use coupon code S20 to enjoy 20% discount and free shipping on your purchases. 

If you are planning on being an April or May bride, then this would be the time when you would be trying to finalise on your wedding lehenga. Even if it your best friend or sister who is the bride, you will need a lehenga that will allow you to shine on that special day. At India Emporium, we bring to you the most gorgeous lehengas and this Women’s Day, we invite you to buy that lehenga that you had your heart set on. after all, with a 15% discount and free shipping, what reason do you have not to buy that stunning lehenga! Do remember to use the code L15 at checkout! 

However, when you have that truly special event, such as your wedding, you want something that is absolutely unique. After all, no bride to be would want to be caught in an outfit that another bride has already been seen in. This is where the made to order services of India Emporium will come in handy – tell our team of designers what you have in mind, and we will bring it to life for you! This Women’s Day, get your couture outfit made and enjoy 18% discount as well as free shipping, by simply using the coupon code MTO18. 

But just because it Women’s Day, we are not forgetting the men – women can shop for the special men in their lives or men can shop for themselves and avail 10% discount and free shipping, by using the coupon code M10. And if you are a mother, then you would most certainly want to pick up something special for your little ones too – with our coupon code K10, you can enjoy 10% off on the entire kids range along with free shipping. 

So, what are you waiting for! Start shopping and make this Women’s Day, special only with India Emporium

Monday, 26 February 2018

The India Emporium Holi Sale 2018 Is Here!

The festival of colours is just around the corner and while the excitement grows, it is that time of the year again – the India Emporium Holi sale 2018 is here! Gone are the days, when you would want to wear something that was old and ready to be discarded for Holi, because you would just throw it away after playing with colours. Today, Holi is another festival where people want to dress up and look their best, because after all, who would want to be photographed in old clothes!


If you look at ancient Indian scriptures, you will find several stories associated with Holi – there is the tale of Hiranyakashyap and his son Prahlad. The king’s sister sitting in the burning pyre with young Prahlad had intended to kill the young Vishnu devout, but ending up dying herself, while young Prahlad escaped unhurt. There are also legends relating to Dhundhi, an ogress who had an immortality like blessing; the only way she could be killed was by boys who were acting crazy. This is one of the reasons why a little bit of unruly behaviour is considered fine on Holi. And then of course, there is the ‘ras leela’ of Lord Krishna, who would play Holi on the banks of Yamuna. 

Today, Holi is more about the fun aspect – people want to play with colours and water, have fun with friends, dance and ensure that they look great all the time! And to look great they need to have the best Holi festival outfit and when you are looking for the best outfits, India Emporium is the place to be. This is where you will find clothes and accessories that are not only exclusive but also truly exquisite. Whether you are looking for something simple or something extremely elaborate, chances are that you will find exactly what you are looking for at India Emporium. 

Let’s say you want something that is simple that you can wear while you are playing with colours, then you can look at cotton kurtas or kurtis in pastel shades, which will not only be comfortable, but also great for you to move around in. Choose something in a lighter shade, because that will allow you to see all the colours that are being splashed around. Alternately, if you want something a little trendier, you could look at darker colours, which will most certainly allow you to stand out in the crowd. 


What is truly wonderful about India Emporium is that even men will be able to find something beyond the Holi festival traditional clothing. While most men choose to wear simple cotton kurta-pajamas for Holi, the collections at India Emporium, allow you to dress up a lot more stylishly. Choose from fusion wear, which will look great for a high end Holi party or team a patterned kurta that you could pair even with jeans, for your local Holi party. 

These days, there are several people who are preferring for a more serene version of Holi – where no colours are used, only flower petals are thrown at each other. In case that is the type of party you are heading to, then you can afford to dress up, and for that you can consider the more exclusive range of festival clothing offered by India Emporium. And with the Holi discount coupons online on the India Emporium website, you will be able to shop to your heart’s content. 

This is also a great time for you to change up your wardrobe because at India Emporium, brand new collections are in and we invite you to check them out and stock up your wardrobe for the summers. With the best IndiaEmporium Holi deal waiting for you, there is no reason why you should not start shopping right now! 

Wednesday, 10 January 2018

Runway Fashion From Delhi Straight To Your Wardrobe!

I am someone who has always been in love with fashion – clothes, shoes, accessories, I love them all, but for the longest time, I received all my fashion gyan from those glossy magazines that you would most often find in the office of a dentist. Eventually, I started purchasing these magazines to gain a better understanding of what was trending and what was not. I would spend hours surfing the internet trying to see what was trending in Italy and France and I have lost count of the number of hours I spent watching fashion shows on television. Soon enough, I started looking for places that would offer custom made dresses near me because I knew that I wanted to stand apart and clothes that were customised, if not couture, were the way to go. 


I have to admit that I did make a few trips to those glamourous boutiques, simply because I wanted to see what these stunning clothes look like up close. But one look at the price tags, and I knew that I had to walk right out, because most of the clothes that I was looking at were incredibly expensive. However, my love for these exclusive clothes was nowhere dying down and I knew that I had find some other way of getting my hands on clothes that would make everyone go va va voom! The one thing I was sure of was that my local tailor would not be handle it – I mean, he was pretty good at making made-to-measure women's clothing, but they were nowhere close to what I had my mind set on. 

Thankfully, we live in a day and age, where you can find everything on the internet and I decided that it was possible that I could find the kind of clothes I had been dreaming of online too. As I was surfing the internet, I came across quite a few shopping portals, all of which claimed that they offered the best options when it came to fashion forward clothes. But it was only when I came across India Emporium, which I realised that I had found the place that I wanted to be! This was the place which would bring runway fashion from Delhi, directly to my home! 


I have to be honest, I had a few bad encounters before I had discovered India Emporium, because I had looked at clothes on several websites and because I fell in love with what I saw on the portal, I purchased it without thinking. But when the clothes arrived, they were either a different colour than what I had seen or there was a problem with the size. In one case, the material used was completely different from what had been written by the website. I felt so deflated, because I actually thought that my local tailor could have provided me with better custom made dresses in Delhi

But then, when I saw India Emporium, I knew that I was at the right place – not only did I find here the largest collection of readymade clothes, this was one place where I could also get truly exclusive clothes. These were the type of clothes you only got to see on the runway and in the glossy fashion magazines, but now they had become a lot more accessible. Now, I could get my hands on the most exquisite custom made women's clothing and that without having to burn through my life savings! 


What is great about shopping online is that you can pick and choose at ease – no longer do you have to worry about getting dressed up and making the actual trip to the store to pick out what you want. Shopping online gives you the benefit of shopping from wherever you are, whenever you want. However, there are only a rare few websites that will also allow you to get your hands on clothes that are customised for you. At India Emporium, there is an entire team of designers and talented tailors who will ensure that you have exactly what it is that you want. 

Whether you are looking for something simple that you can wear to work, or you want something that is a lot more elaborate and fit for a wedding, you will be able to find it here. As a matter of fact, if you are looking for something as elite as custom made Indian bridal wear, then too this is the place where you need to come to. India Emporium has the largest collection of bridal wear that you can imagine and if your wedding is anytime soon, this is where you will want to be. Imagine you like an outfit, but you just wonder whether you could get it in a slightly different colour combination, you wonder if you could have it tailored to fit you like second skin and you wonder if the outfit would reach your doorstep – with India Emporium, you no longer need to imagine, because we will make it all possible for you! 

Monday, 8 January 2018

Find The Designer Salwar Suits Of Your Dreams

For years, the Indian woman has adorned herself in traditional attires, especially when special occasions have come knocking. While a salwar kameez might have been her go to outfit for the daily choirs, the salwar suits for weddings would always be a lot more elaborate, because they were meant to ensure a certain sense of glamour and of course add to the festive spirit of the special occasion. 


But if you look at the history of the humble salwar kameez, you will see how much it has evolved in the years. As a matter of fact, this is one of the few Indian attires that has seen several variations, and even today, you will see something new coming to the forefront, every now and then. These changes can be seen in the length of the kameez, the manner in which flares out or sticks closer to the body and of course the kind of material that are used to stitch these. And then there are the different bottom wear options – from churidars to salwars, there have been so many options. These days, women are even teaming kurtas with skirts and jeans to create an ethnic look with a modern twist. 

What is interesting to note is that no longer do women want the simple option – they all want something that is exquisite and more importantly, exclusive. After all, no woman would want to be seen wearing the same thing as another woman! With the sudden spurt in online shopping portals, more and more women are choosing to do salwar suit online shopping, because not only does it offer them the luxury of shopping anytime, they are also able to shop irrespective of their location. As long as they are connected to the internet, they can shop! 


While online shopping offers a range of benefits, there are some problems associated with it too; mainly not knowing which portals to trust. Because there are so many online shopping websites, there are just as many chances of frauds too – you can never be sure that you will get the actual outfit that you have ordered, as there could always be problems associated with size, colour and of course material. Let’s say you have purchased a designer salwar suit, shelling out a lot money, but when you receive it, you realise that neither is it the exact colour that you thought it would be, nor does it fit you as well as you thought it would. You try to return the outfit, but there is some problem or the other and you realise that you have lost all the money. 

This is why, when you are shopping online, you need to make your choices wisely, starting with the portal that you choose. There are some websites which are obviously better than the others, and this could be because of a range of reasons. Whether it is the incredible range they offer or the safe payment methods, from free shipping to easy return policies, there are so many things that you need to consider, before you decide to purchase your next anarkali suits from a particular website. You could always ask your family and friends for reviews, because positive experiences from other people can help you make the decision much easier. You could also look at the reviews on forums that focus on such portals. 


Let’s take an example of how you could be a smart shopper and have a positive shopping experience. When you go to a website, the first thing you need to see is how easy the website is to navigate – the easier the better. Ideally, you should be able to find the category of clothes that you are looking for, which for this example can be salwar suits. A good website will have filters, which will allow you to narrow down the search to the achkan style suits that you have your heart set on. There should also be filters that allow you to narrow down your search even further to aspects such as size, sleeve length, colours and of course, the price range. Finally, you should be able to see the results, which match what you are looking for and from that, you can make your final choice. 

At websites like India Emporium, not only is there an ocean of choices, there are also all of the above mentioned filters, allowing you to shop without having to break your head or your bank balance. At India Emporium, you will be able to take your pick, whether you are looking to create your wedding trousseau or want simple churidar suits that you can wear to office. The entire website has been designed to offer the shopper a hassle free shopping experience and all of the clothes are curated and created by a team of truly talented designers. What sets this website apart from almost all the other websites is the fact that you can get customised clothes delivered to your doorstep. 

So, the next time you are shopping online, make sure that you shop smart and that you shop at India Emporium! 

Friday, 5 January 2018

Finding Wedding Sherwanis For The Modern Man

When the term metrosexual man, first came into existence, most people chose to steer clear of it – for them it was a term that was not to be associated with real men. However, of late, a growing number of men, becoming aware of what the term actually means, are choosing to embrace it. In the simplest of terms, a metrosexual man is one who is conscious about the way he looks and takes care of grooming. When he goes out shopping, he will want colours that work with his complexion and will also try to find indo western dresses for men’s online – that is the modern man of today. 



It is this enlightened and conscious man of the present who has led to the escalation in men’s fashion and these days, you can find so many more options, when it comes to fashion for men. This is no longer the day and age where men will wear just anything – these days, the modern man wants to look good, which is why he will not only colour coordinate his clothes, but also ensure that he takes the time to look at the fabrics, the designs and of course, whether the outfit is trendy enough. Obviously, it comes as no surprise that when it comes to choosing their outfits, even the men want to settle for nothing less than the latest sherwani designs for wedding

Normally, when a wedding is around the corner, it is the bride who is the centre of all the attention. Families and friends spend hours trying to ensure that she has the best trousseau possible, with all the elaborate outfits in silk and georgette. Hours are spent choosing the best outfits for the bride to be and each occasion during the wedding is given much importance. However, in the past men would not pay much attention to what they would wear during the wedding – simple outfits or whatever their family picked out for them, would be more than enough for them. But the modern man is aware of what he wants and he will not shy away from the task of looking through different types of sherwani designs, before finalising one that he likes the best. 



As a matter of fact, more and more men are now spending just as much time as the brides to be to try and find the best outfits for what is also a special day for them. Because the typical Indian wedding has now become an affair that lasts a few days, there are just as many events. From the cocktail prior the wedding to the mehndi and sangeet, there are so many occasions to dress up for not only the bride, but also the groom. Whether it is the reception or the actual wedding ceremony itself, the modern man wants to make sure that he is looking his best and no longer will he be satisfied with a simple sherwani for marriage. At India Emporium, we understand this, which is why we cater to not only the bride to be, but also the groom to be! 

If you are a modern man and your wedding or even the wedding of a dear friend or a close relative is nearby, then there will be the need for attires that will work for the events. While you might want to go for the traditional suit for the cocktail dinner, you could always choose something a little more ethnic for the other occasions. Like, for the mehndi or haldi, you could opt for a simple kurta teamed with dhoti or pajamas, but for the sangeet you could go for something a lot more elaborate. As a matter of fact, you could consider indo western for men, because these will lend themselves to the traditional aspect of the wedding, without making the man feel too traditional. Teaming up kurtas with Nehru jackets or wearing formal looking Mandarin coats with dhotis are a great way to accentuate your personal style. At India Emporium, you should be able to find several options for all these types of outfits.


However, when it comes to choosing wedding sherwanis for men, it needs a lot more care and consideration, because this is the outfit that you will be wearing for the most important day of your life. While a lot of people like to match their sherwani with the outfit that their bride to be has picked out for herself, there are those who like to go a more subtle way. Several grooms these days prefer to just have a small pocket square that is the same colour as the bride’s outfit or they might go for the traditional turban in the same colour. 

If you are feeling confused by all the latest sherwani designs from 2018, you need to create a checklist for yourself. Consider your budget first, because this will help eliminate all the more expensive choices. Shortlist the colours that you feel will work well for the occasion and then spend some time trying to finalise how grand or how subtle you want your outfit to be. Or simply come to India Emporium and allow our team of designers to help you out with all the little details!