A wedding is a reason for celebration and that is one of the reasons why most people spend days and even months, planning out every little detail of their wedding. They will choose the way the wedding venue will look, they want particular items on the menu and of course, they will spend the maximum time trying to figure out exactly what they will wear. However, beyond all this, lies the promise that a man and woman make to each other – marriage is a promise to love and respect each other for a lifetime. Marriage is also a relationship, where you want to do anything and everything for your better half, and for several women, all over India, this means fasting for an entire day.
Karwachauth might be a fast for most people, but for the women who believe in it and observe it every year, this is a symbol of their love for their husbands. By abstaining from food and even the most basic need of water, they are proclaiming their undying love for their husbands and praying for their long lives. Karwachauth has been around for a long time, and for years, women would consider this day an opportunity to wear their wedding finery once again. Most women would deck themselves up in the same outfit that they would have worn for their wedding and maybe even the same jewellery.
However, with changing times, trends related to Karwachauth are also changing and the entertainment industry perhaps has a big role to play. With the auspicious day being glamourized in movies and soap operas, women are now seeing this day as an opportunity to dress up to the nines and look truly glamourous. A growing number of women are now shopping especially for Karwachauth, because they want to look special this day. They want to look stunning and they want to stand out in a crowd of several other women, who will also have made the effort to look good.
For years, red was the dominant colour for Karwachauth, because red is the colour that symbolises matrimony in almost all cultures. However, these days, the modern woman wants more colour options in life, even for the day that is meant to celebrate matrimony. So, these days, women are looking for outfits that are elaborate and in colours that are as vibrant as the rainbow. Gone are the days, when women would wear only red or maroon for Karwachauth – these days, they want shades of blue, green, pink, orange, purple and so on.
This year, IndiaEmporium is all set to meet the expectations of the fashion-conscious modern woman, who will not settle for anything less than the best, especially for the day, when she wants to look the best for the man she loves the most. When you come to IndiaEmporium, you will see a range that is wide and vivid – because we not only have every colour and colour combination that you can imagine, but also every type of outfit that you might be looking for. So, whether you are looking for a bright teal saree or a baby pink anarkali, chances are that you will find it in our virtual aisles.
When you want to look like a true diva, we can offer you a range of designer sarees in silk, crepe, georgette and even cotton. You can look for sarees that have interesting prints or have embroidery work done on them. Alternately, you could also look through our Bollywood collection and choose a saree that might have been worn by your favorite Bollywood celebrity on the red carpet. If you are not confident about carrying a saree, at IndiaEmporium, we also bring to your one of the largest collections of anarkalis and salwar suits. You will be able to choose from innumerable anarkalis – from ones that stop above your knees to ones that will sweep the floor as you walk! Whether you want something simple that you will be able to use several times or you want something that will allow you to be the showstopper, we are sure that we will be able to meet your requirements.
And then, apart from the clothes, we also offer a stunning range of designer jewellery and bags, which are sure to add to the charm of your outfit. Afterall, why should you have to keep repeating your wedding jewellery, when you can get designer ones, that match the outfit you are choosing!
What is great is that when you shop at IndiaEmporium, you not only get to enjoy these gorgeous clothes, you also get to enjoy fantastic discounts up to 25%. Pick one outfit and use the coupon code CK15 and earn an instant 15% off, buy two outfits and use the code CK20 to win 20% off. And if you are splurging and picking up five outfits, you will want to use the coupon code CK25 and win a Shopping 25% off!
So, what are you waiting for – start shopping on IndiaEmporium, right away!
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