Every year, on the 15th of August, India celebrates its Independence Day – the day it finally won its freedom from the British and started its journey to becoming the super power that it has become today. While August 15th is important politically, it is important on several other levels too – this is a day that our country declared to the world that it was no longer a slave to anyone; it declared that it was ready to take its place on the world stage and this was the day that India announced to the world, that in a matter of years, the country would become a trendsetter, in more ways than one.
In the past 71 years, India has seen so many changes – it has emerged as a socio-economic super power, its political clout and standing is being recognised globally. From movies to sports, from technology to start-ups, there are only a rare few domains, where India and Indians are yet to carve their niche. And what is truly heartening to see is that India is also emerging as a name to reckon with, even in the world of fashion.
In the past few years, Indian designers have emerged on the international fashion scene and how! They are bringing Indian traditional fabrics, designs and types of works to the international stage and the way it is being recognised and accepted is truly wonderful. While initially there was a struggle to match up with international designers, it did not take Indian designers long to realise that they had a treasure of chest of ideas right at home. They had incredible fabrics such as silks and cottons, which could be created by local weavers and handloom cottage industries. To make these fabrics vibrant, they have plenty of methods by which they could bring a myriad colours alive on cloth. Once the fabric was ready in a colour they had imagined, they had a treasure trove of works they could use to embellish it. From thread work to stone work, from block printing to hand painting techniques, there was simply so much that the designers could choose from.
And then of course, there were so many types of outfits they could use for their design base – whether they wanted to recreate the saree or reinvent the salwar kameez; from making the anarkali trendy to reimagining the lehengas, there was such a large canvas for the designers to play around with. And the moment Indian designers realised all this, they burst out onto the international fashion scene with a bang. Today, there are several Indian designers who are considered at par with international designers and almost all of them are those who have chosen to stick true to the Indian traditions.
What is interesting to see is that the modern Indian population – men, women and even children have become extremely conscious of what they are wearing, every time, they are stepping out. Gone are the days when the outfit mattered only on special occasions – these days, people want to look their best, every time they are out of the house, This interest in looking sharp, in looking good lead to a spurt in the fashion world and fashion now had to become a lot more accessible. Fashion could no longer be limited to high end boutiques and exclusive designer stores – it had to be sold in such a manner that everyone could get their hands on it and it would reach them, no matter where they were.
This was the time, when fashion turned to technology and both merged so effortlessly, that most people were quite surprised. This was the time, when fashion went online – something that no one could have imagined at the time when India won its freedom. When the internet arrived in India, it brought with it a range of possibilities and taking the fashion world by storm was just one of them. Now, designers from even the most remote part of the country, could reach out the customers who might be sitting in Delhi or Mumbai. This was also the time, when several talented and creative minds saw the opportunity to reach out to a much larger audience.
Fashion websites like IndiaEmporium have taken this opportunity to immense heights, by offering the discerning customer with the widest range of apparel and accessories. Now, no matter which part of the world the customer is in, they can shop for the latest in the world of Indian fashion and have it delivered to their doorstep. As a matter of fact, IndiaEmporium is one of the only websites that offers online customisation services – this means, that you can have your outfit designed from scratch! Could anyone have imagined this, 70 years back?
This August 15th, IndiaEmporium invites you to free your wardrobe from the boring clothes you have inside. Shop at IndiaEmporium and explore the latest trends in salwar-kameez, sarees, kurtas, lehengas, sherwanis, kids wear and more. What’s more, when you shop, you can enjoy up to 30% off, as well as an additional 20% off shop to your heart’s content and when you are done, simply apply the coupon code IND20 and enjoy incredible discounts!
So, what are you waiting for? Come over to IndiaEmporium and free your wardrobe of everything old!
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