Freedom from Fashion Boredom Awaits You This August 15th

Every year, on the 15th of August, India celebrates its Independence Day – the day it finally won its freedom from the British and started its journey to becoming the super power that it has become today. While August 15th is important politically, it is important on several other levels too – this is a day that our country declared to the world that it was no longer a slave to anyone; it declared that it was ready to take its place on the world stage and this was the day that India announced to the world, that in a matter of years, the country would become a trendsetter, in more ways than one.

In the past 71 years, India has seen so many changes – it has emerged as a socio-economic super power, its political clout and standing is being recognised globally. From movies to sports, from technology to start-ups, there are only a rare few domains, where India and Indians are yet to carve their niche. And what is truly heartening to see is that India is also emerging as a name to reckon with, even in the world of fashion.

In the past few years, Indian designers have emerged on the international fashion scene and how! They are bringing Indian traditional fabrics, designs and types of works to the international stage and the way it is being recognised and accepted is truly wonderful. While initially there was a struggle to match up with international designers, it did not take Indian designers long to realise that they had a treasure of chest of ideas right at home. They had incredible fabrics such as silks and cottons, which could be created by local weavers and handloom cottage industries. To make these fabrics vibrant, they have plenty of methods by which they could bring a myriad colours alive on cloth. Once the fabric was ready in a colour they had imagined, they had a treasure trove of works they could use to embellish it. From thread work to stone work, from block printing to hand painting techniques, there was simply so much that the designers could choose from.

And then of course, there were so many types of outfits they could use for their design base – whether they wanted to recreate the saree or reinvent the salwar kameez; from making the anarkali trendy to reimagining the lehengas, there was such a large canvas for the designers to play around with. And the moment Indian designers realised all this, they burst out onto the international fashion scene with a bang. Today, there are several Indian designers who are considered at par with international designers and almost all of them are those who have chosen to stick true to the Indian traditions.

What is interesting to see is that the modern Indian population – men, women and even children have become extremely conscious of what they are wearing, every time, they are stepping out. Gone are the days when the outfit mattered only on special occasions – these days, people want to look their best, every time they are out of the house, This interest in looking sharp, in looking good lead to a spurt in the fashion world and fashion now had to become a lot more accessible. Fashion could no longer be limited to high end boutiques and exclusive designer stores – it had to be sold in such a manner that everyone could get their hands on it and it would reach them, no matter where they were.

This was the time, when fashion turned to technology and both merged so effortlessly, that most people were quite surprised. This was the time, when fashion went online – something that no one could have imagined at the time when India won its freedom. When the internet arrived in India, it brought with it a range of possibilities and taking the fashion world by storm was just one of them. Now, designers from even the most remote part of the country, could reach out the customers who might be sitting in Delhi or Mumbai. This was also the time, when several talented and creative minds saw the opportunity to reach out to a much larger audience.

Fashion websites like IndiaEmporium have taken this opportunity to immense heights, by offering the discerning customer with the widest range of apparel and accessories. Now, no matter which part of the world the customer is in, they can shop for the latest in the world of Indian fashion and have it delivered to their doorstep. As a matter of fact, IndiaEmporium is one of the only websites that offers online customisation services – this means, that you can have your outfit designed from scratch! Could anyone have imagined this, 70 years back?

This August 15th, IndiaEmporium invites you to free your wardrobe from the boring clothes you have inside. Shop at IndiaEmporium and explore the latest trends in salwar-kameez, sarees, kurtas, lehengas, sherwanis, kids wear and more. What’s more, when you shop, you can enjoy up to 30% off, as well as an additional 20% off shop to your heart’s content and when you are done, simply apply the coupon code IND20 and enjoy incredible discounts!

So, what are you waiting for? Come over to IndiaEmporium and free your wardrobe of everything old!

How I Style My Princess, Every Day!

I am mother to a gorgeous 6-year-old and I have no qualms in admitting that I am obsessed with her! Every time, I am shopping, I am looking out for clothes that I can purchase for my princess and each time, I step into one of those big brand stores, I realise that the clothes are similar looking. What frustrates me even more is that I buy a dress for her, thinking it looks nice, and a few days later, I see some other child wearing exactly the same outfit. That was the time when I decided to stop shopping for kids clothing from those big brand stores. 

But I was still facing a problem – I needed to find a place where I could find clothes that would do my little doll, justice. As a person, I can adjust with most things, but when it comes to being a mother, I am not willing to feel satisfied with just anything. When it comes to finding something for my daughter, I will not settle for the normal – every time, I am looking for an outfit for her, it needs to be special and truly extraordinary. Having walked in and out of innumerable stores, looking for something special for my little one, I was starting to feel disappointed and dejected. 

It was then that I thought of considering kids clothes online – I have to admit, I do a lot of my own shopping online, but when it came to buying something for my little darling, I wondered whether the things would match up to the standards that I have set for her. I decided to dip my toes tentatively and pick out just one outfit first – after all, I could always buy more from this particular website, especially if I liked what I saw. Now, I have to tell you – this is a website that I shop from almost every alternate month, and almost everything that I have purchased from here has turned out more than satisfactory. However, the outfit that I purchased for my daughter, turned out to be such a disappointment – the fabric was of low quality, the embellishments shown on the website were nowhere to be seen on the actual outfit and the saddest part – it didn’t fit her properly. 

I was back to that state of depression and dejection – was I ever going to find something that I would love and my little one would look glorious in! It looked like my search for dresses for girls was going to end in absolute failure, when a friend of mine (who also happens to be an online shopping enthusiast like me) told me about IndiaEmporium. I had shopped from IE a fair few times, but I had no clue that they had clothes for children as well. Because my shopping experience with IE had been extremely good, I immediately went online and started browsing their pages for something unique. 

The moment I entered the category of kids wear, I have to say I was completely taken aback – there was a hidden treasure, right under my nose, and I had absolutely no clue. There was so much to choose from that my head was starting to spin. Finally, here was a website that had so many options for my daughter and each one seemed better than the other. But the greatest thing for me was that I knew of IndiaEmporium’s dedication to offering quality products. 

As they say, once bitten twice shy, I decided that rather than buying several dresses at one time, this time too, I was going to try one out first and then take a call for the rest. I ordered an adorable lehenga choli for my daughter and I was impressed by the fact that the outfit reached me within a few days. The dress looked exactly like what I had seen on the website – the colour combination was the same, the work was the same and the material used was gorgeous! The only problem was with the size – it was a little to small for her. I got in touch with the customer care at IndiaEmporium and without any tantrums, they offered to replace the dress. Yet again, within a few days, I had the same dress, but this time, it fit my princess like a dream and she looked every bit the princess that she is! It won’t take a degree in rocket science to figure out that I went ahead and purchased several more outfit for my little one. 

Today, if someone asks me where to go shopping for children’s wear, I tell them to head directly to IndiaEmporium, because this is where you will get plenty of choice, pocket friendly options and outfits that will look great on kids. What is great about the children’s outfits that you pick up from IndiaEmporium is that they are made using fabrics that are perfect for the soft, delicate skin of children. The embellishments that are used, definitely make the outfit pop, but they are not at all uncomfortable for the children and do not prick and poke the young ones, the way. What I liked about these clothes the most is that they are extremely pocket friendly too, and no matter what the occasion, you could find something that is just perfect! 

Whether you are looking for dresses for boys or for little princesses, there is so much to choose from the world of fashion at IndiaEmporium. 

Here’s Why I Chose To Go The Latest Kurta Pajama Style Way!

Let me be very honest with you – my fiancé is quite the looker and he is extremely successful in his professional life, but when it comes to style, he is not the fastest horse in the race. As a matter of fact, he is someone who often fails to coordinate his day to day clothes! There have been so many days, when he has gone out, wearing an attire that makes no sense. His own family told me more than once, that it was only after he met me that his dressing sense started getting better, because many a times, I would pick out the clothes for him and of course, I was accompanying him for most of his shopping trips.

So, when our wedding date was fixed, I knew that while I had to work on my own wedding trousseau, I also had to put in the same amount of effort for his wardrobe too. Now, let me tell you a little bit about my fiancé – like I told you earlier, he is a good looking guy, but he is not the type who will spend a lot of time fussing over his clothes or even the way he looks. He is the type of guy who wants to be dressed and out within minutes, which is why, I knew that when I was creating his looks for the wedding, they had to be simple and hassle free. I knew from the beginning that even though dhoti kurta for men is a great choice for weddings, it would not work with my fiancé, because he would never be willing to spend the time it takes to wear a dhoti!

While there are those who would think that there are not a lot of options when it comes to clothing for men, the fact is that there are just as many options as there are for women (well, maybe not as many as for women, but there are quite a few choices). We were going to have three main ceremonies – the sangeet, the wedding and the reception, and I knew that I had to get my fiancé at least those many outfits, along with a few more, which he could use at any point in between the wedding functions. Our wedding was going to be at the start of the summer season, which meant that he needed clothes that were ideal for that weather. So, while a proper suit would be a great choice for the reception, given that the event was going to be in the evening and it would be reasonably pleasant, most of the other events would happen during the day time.

Although a kurta pajama for wedding might not be the ideal choice, it turned out to be a brilliant option for all other occasions, including the in-between times. For the sangeet, which was also the mehndi function for me, I decided to colour coordinate. So, while I was dressed in a pale pink kurti and long skirt, I chose a pale pink cotton kurta with an off white pajama for my fiancé. Not only did he look cool and comfortable in it, the photos came out incredible! The next morning, I had my set of functions at home, but my fiancé had kind of a day off, because the wedding was taking place the next day. Fortunately, I had picked out a range of fashionable kurtas, which my fiancé was able to enjoy wearing and was able to carry out with flair. As a matter of fact, I intentionally chose kurtas that he could team with pajamas as well as jeans, so that he could mix and match them later on as well.

Seeing the comfortable kurtas I had chosen, my fiancé did wonder why he couldn’t have a designer kurta pajama for wedding too, but I convinced him that for the D-Day, he would have to wear a sherwani. Although not very happily, my fiancé did get all dressed up in his spectacular peacock blue sherwani, complete with a real peacock feather in his turban. And I have to say that it worked so well with my peacock blue and green and gold lehenga, which had peacock feather motifs all over the skirt. Everyone who looked through our wedding album told us that they loved how coordinated our outfits looked and how nice we looked together.

I don’t know whether it is because of me or not, but my husband is now hooked onto kurtas and he loves wearing them to all occasions. He is constantly looking for an excuse to wear a kurta and he now knows how to work them – so, if it is traditional day at office, he will team a kurta with jeans or chinos, and when it is a pooja at a family friend’s house, he will wear it with a pajama. As a matter of fact, he is already looking forward to the next family event or traditional occasion, because he wants to flaunt his new kurta pajama with jacket!

How I Make The Best Jewellery Fit In My Budget Every Time!

On a normal day, I am your girl next door – you will see me dressed up in jeans and simple kurtas and that is what I prefer on a normal day, because that is what is most comfortable for me to get around the hectic days, I generally have. But come a special occasion and believe me, I am the first one to raid my wardrobe and find the perfect outfit for the occasion. I mean, I am slightly obsessive compulsive when it comes to dressing up for the occasion – I need to have the right type of clothes, the right type of shoes and even the makeup and jewellery needs to be right. So, it should not come as a surprise that I own several jewellery sets. 

What might be amusing to most people is that most of these sets are not genuine gold or diamonds. Don’t get me wrong; I do have a few exquisite pieces that were gifted to me by my mom and I use them on extremely special occasions, such as family weddings or Diwali pooja. However, I am the type who likes to match my accessories with the outfit, which is why real jewellery is often out of the question – I was not born with a silver spoon in my mouth to be able to afford real gold, diamond or platinum jewellery to match every outfit I have, which is why I had to become resourceful. I realised that modern day fashion jewellery for women was the answer to my prayers. 

I knew that I had to explore my local markets, because many a times, hidden away in some secret corner of the city that you have grown in, there are treasures waiting to be discovered. It was on a trip like that once that I discovered a haven for designer and fashion jewellery – what seemed like a tiny little store from the outside was actually a complete maze of almost every type of accessory you could imagine. From that day on, this store became my go to place, whenever I needed to find jewellery to match my outfit – whether I was going to college or to a party, I knew that I would be able to find the right accessories in this little corner heaven. 

All through my college days, this was the one shop I used to keep coming back to and I would even bring my friends. I thought I was pretty much set for life, because no matter what the occasion, I knew that this store would have what I needed, in terms of accessories and jewellery. However, one fine day, without any notice, the shop closed! And the most unfortunate thing was that the closure happened at a time, when I needed the best jewellery I could find, because my best friend was getting married. I knew I had several events to attend and for each event I would have a different attire and each attire would need jewellery that matched. 

I was almost in a state of panic, when my friend, the bride to be, told me that there was no need to worry – there was another store that was just as well equipped for my needs, and was just as pocket friendly. It was when she told me that she was picking up multiple pieces for her own wedding too, that I was convinced that this was going to be a good place to shop. However, I almost fell of my chair, when she told me that this was an online store! I mean, how can you buy jewellery online – what if the piece is not crafted properly, what if the stones fall out and most importantly, what if I don’t like it?

But the moment I logged onto India Emporium, all my fears evaporated – this was not only a legitimate website for shopping, but also one of the best places to find the latest trends. Within minutes, I was looking through all that the website had to offer in terms of designer jewellery for women and I had added at least six different pieces to my cart. That was when the small voice in my head told me that I needed to be careful – after all, this was the first time I would be shopping from this website; how could I be sure that everything would be ok, when it reached me. So, I chose one necklace and earring set and purchased. The moment I received my package, I knew that I was in safe hands and immediately, I was back on the portal shopping to my heart’s content. Not only is there is a huge variety to choose from, they are all such value for money, that no matter how much you buy, you will not feel bad! 

At India Emporium, you will be able to find it all – whether you are looking at typical bridal jewellery or something a little more modern; whether you want polki sets or kundan bangles, they are all on offer here. The craftmanship on each piece is truly exquisite and you will find it hard to stop with just one. I was able to find so many pieces that matched my outfit, that I was totally confused and had a tough time picking out just the ones I needed. What is great about shopping for designer jewellery on India Emporium is that you can find something for every occasion – whether you want something that is apt for a wedding or something that you can wear to college or office. 

The Joys Of Made To Order Outfits!

I am not a fashion designer, although my daydreams are mostly about fashion and clothes and accessories. Even though I am not trained in fashion design, I am someone who would like to think that I know a lot about what works and what doesn’t. I mean, one looks at someone and I can tell whether the outfit they are wearing is right for them, whether they have accessorised it properly and of course, how the ensemble could have been made to look better. I had always wanted to create my own outfit, and while I spent a lot of time playing around with small design ideas with my local tailor, I knew that none of them were at the same level as truly designer wear.

And then came that time – the time I had been waiting for! My brother was getting married! Although I was aware of the fact that it was his wedding and that he would be the centre of attention, I knew that I would get a fair share too. A little voice inside my head was telling “create your own costume” and I was sure that this was the time for me to shine. However, another thing that was lingering in my mind was how much of a dent I could put in my savings. If I even ventured near those big designers or boutiques, I would probably have to be happy with just one outfit, but because this was my own brother’s wedding, I had to look good for every event. That meant that I needed a total of four outfits – one for the engagement, one for the sangeet, one for the actual wedding and of course, one for the reception.

This was the time for me to get truly creative and not only get outfits that were befitting the sister of the groom, but also pocket-friendly. Now, I had three options – one was to sit down with my local tailor and use material that I could find in the local markets to create something that vaguely resembles what you can see in a fashion magazine. The second was to walk in and out of several stores and boutiques, trying to find the outfit that I would want to wear. And then the third choice was the internet – which is the one I was most sceptical about, because how do you know what you are getting, without seeing it first.

I decided to be brave and get at least one customized outfit online – luckily for me, I had plenty of time before the engagement and of course between then engagement and the wedding. This meant that even if something did go wrong, I would have time to find another outfit. I decided to head straight to India Emporium, because I had heard some good things about them. When I first went to the website and found out that they offered the services of a professional fashion designer I was pleasantly surprised. What surprised me even more was the fact that the first consultation was absolutely free of cost! A quick chat with her and she had a pretty good idea of what I had in my mind – within a few hours, she had emailed me a sketch of the outfit – a stunning anarkali. With my photo and measurements in hand, she helped me choose the right colours and the embroidery. You will not believe it, within three days, she sent me a swatch of the embroidery, asking me whether I was ok with it or not. Every step of the way, the designer kept me posted and before I knew it, my made to orderoutfit was ready and delivered to my doorstep.

On the day of my brother’s engagement, I can’t tell you the number of complements I received on how wonderful my outfit looked and I couldn’t believe how well it fitted me! The outfit was a dream come true on so many levels – one, I had gotten an outfit that was really designer, two, it was couture because this outfit had been designed exclusively for me, three, it fit me so well and finally, it had not burnt a hole in my pocket. Now, I was absolutely sure that I was going to get all my outfits for the wedding made through India Emporium.

Over the next few weeks, I was constantly in touch with the design team at India Emporium, and well before the wedding festivities started, my entire wardrobe had reached me. I had customized ethnic wear, unique and designed especially for me, for each event. For the sangeet, I had a lovely flowy lehenga with a long tunic like top in dark pink, and I was able to dance the night away in it. At the wedding, I had a designer saree in pale gold – a net saree with embroidery all over the pallu and the base. The tints of dark blue in the embroidery went so well with the dark blue sapphire jewellery I had borrowed from my mother! And then for the reception, my design team at India Emporium had this stunning teal gown with silver embroidery. The silk used for the gown made sure that it looked almost ethereal and the fit was incredible.

Shopping with India Emporium made me realise that shopping online has evolved so much – gone are the days, when you just had a few outfits and you had to choose from them. Today, you can have your outfit designed, created with care and then delivered to your doorstep!

Going Beyond The Traditional Indian Men’s Clothing

Whenever someone tells me that fashion is only for women, I get seriously irritated – I mean, just because I am a man, does it mean that I am not concerned about how I look, when I step out. I am a modern man, and I have no qualms in being called a metrosexual, because I do spend a reasonable amount of time, in making sure that I look good. So obviously, when my best friend’s wedding came knocking, I knew that there was quite a bit of shopping in my near future.

What surprised me was that when I asked for what were the latest wedding dresses for men at my local market stores, most of them looked up at me in surprise. Normally, it is women who walk in and out of stores that offer wedding clothes, but it is rarely that men walk into such stores asking for clothes for a special occasion; which would probably explain why these store owners looked a little bewildered. However, when you wander into slightly more upmarket and posh areas, the stores there are a little more equipped to help the modern, fashion-forward man like me.

  

I realised that my local market would not be able to cater to the kind of fashion tastes that I have developed in the past few years and I knew, without a doubt, that I needed to venture a little further out. So, I decided to head to the more upmarket areas of my city, venturing into the stores of renowned designers. Not only was I pleasantly surprised to see so many modern takes on traditional Indian men’s clothing. While there were the traditional and typical sherwanis and kurtas on display, there were also so many fusion outfits – so a formal looking jacket, which could be teamed with a pair of Jodhpuri pants or a really snazzy kurta could be teamed with a pair of a really well-tailored pair of pants.

I decided that the best way to go was to grab my friends, including my best friend, the groom to be (henceforth to be addressed as GTB), and head to one of the superstores, which have all the major brands, including the famous designers. I mean, if I needed to shop for my friend’s wedding, wouldn’t he have to shop too; after all, it was his wedding. As we headed to this fashion superstore, I got talking to the GTB about all the events that would be held before the wedding, and pretty soon I realised that this was going to be one of those typical big fat Indian weddings, with a mehndi, a sangeet, which would also be the cocktail party, the actual wedding and a reception post that. A quick mental calculation and I knew that I needed about four outfits and so would my three other friends and of course, the GTB and I knew that each one would have to be different from the other.

Now, I have to tell you, outfits that would be considered under the umbrella of Indo western for men in 2018 has changed drastically, and there are so many more options now, as opposed to what would have been the case a few years back. At this fashion superstore, we were in for a treat – it was like walking into a winter wonderland. I mean, I am no diva types, but I do like being well dressed and more importantly, aptly dressed for the occasion at all times!

During our conversation, we had decided to keep the outfits really light and summery for the mehndi, because one it was going to be during the day and two, you really don’t want to be dressed up too much in the summers. While my friends and I decided to stick to plain pastel shaded kurtas, which we could team up with either pajamas or jeans, the GTB choose a khadi silk kurta with embroidery and a little bit of embellishment. The sangeet/cocktail party was going to be a glamourous affair, which is why we choose to go with silk kurtas and Jodhpuri pants. Our GTB choose to team a plain silk kurta with a heavily embellished Nehru jacket.

And then it was time to pick out the most important outfit, mainly for the GTB – the outfit he would wear for his wedding. What surprised me was that my best friend was planning to stick to his roots for the wedding day – being a south Indian he was planning to wear the traditional off white shirt and veshti for the wedding. And while I was all for his honouring his traditions, I knew that me and my other friends needed something to wear. Fortunately for us, while looking through the selections of men’s Indian outfits for weddings, we came across some simpler looking sherwanis, which we knew would be perfect for us. What was truly wonderful was that we were able to get our hands on exactly the same design of the sherwani, just in different colours, making it the perfect choice for us ‘groomsmen’!

And finally, the reception – the GTB had decided that he wanted to stick to a well tailored suit for the occasion and we decided to follow ‘suit’ (pun intended!), because it seemed like the most sensible choice. However, while he chose to go completely formal with the bowtie and all, we decided to keep it cool and opted for open collared shirts, along with the dinner jackets.

What was truly wonderful was that we were able to do all our shopping from just one place, where we not only got all our outfits, but also enjoyed some truly great discounts. Didn’t I tell you where this ‘fashion superstore’ was located? Just pick up your laptop and type in www.indiaemporium.com and you are there!

Eid Comes Early For The Fashion Conscious

Eid – a time for happiness, celebration and being with the people you love; however, this is also a time when you are reflecting on your own life, how you are treating the people around you and of course, if you are helping the people around you. Eid is also a time to dress up every evening, because when you break your fast, you are doing so with other people and you will want to look nice. And in case you are lucky enough to go out every day after the fast is broken, you will most certainly need a wardrobe that matches your personality.

If you are one of the people, who want to be decked up every day, but do not have the time to actually step out and do the shopping, then you need to find an online website, which will handle this task for you. India Emporium is the only fashion destination that you will ever need, because no matter what kind of outfit you are looking for, we are sure that you will find it here. Whether you want something simple or something truly elaborate, whether you want something you saw your favourite celebrity wearing or you want something that no one else has ever seen before; we are the people for you!

This Eid, let India Emporium be your fashion consultant and stylist!

Our virtual aisles are home to some of the most stunning and uniquely created outfits, ranging from kurtis that you can mix and match to elaborate lehengas that will catch the attention of even the pickiest bride. Whether you are someone who likes to dress up simply or are someone who likes to be the cynosure of all eyes, we are the people for you. If your style statement is simple, then you can look at our salwar kameez or anarkali collection, which will offer you several choices. For the traditional Indian woman, there could be no better choice than the saree and at India Emporium, we offer the widest range – from traditional handlooms to designer sarees, we are certain that you will find more than one that will win your heart.

And just in case, nothing catches your attention, we offer you our exclusive designing services – enjoy a consultation with our team of designers and tell them what you are imagining in your mind. Our team will create a basic design for your approval and once the design is final, we will create your couture outfit and have it delivered to your doorstep.

Because Eid is a time for celebration, we suggest that you opt for bright colours and vibrant patterns. Look for colours that work well with your skin tone, but colours such as blue, purple, lighter shades of red and green tend to work with almost all skin tones. However, slightly older ladies might not want very dark shades, for which we offer outfits in almost every pastel shade imaginable. We offer a range of outfits in light shades, which have splashes of darker colours, by means of floral motifs or prints.

An outfit is complete only when you the right accessories with it and at India Emporium, we also offer you a wide range of accessories, including jewellery, ethnic footwear and bags. Browse our website and shop till you have the complete look in the bag!

And because Eid is just around the corner, we have the perfect incentive for you to shop – we offer you incredible discount coupons, which are valid on the entire site. Enjoy up to 40% off on the entire site and also an additional 20%! Simply used the coupon code EID20 at checkout! Place your order today and we will make sure that it reaches you by Eid, so that you can dress up and flaunt the latest in the world of fashion, brought to you, directly from the fashion destination – India Emporium.